The future of product design cannot be told without the evolution of artificial intelligence. As a designer, I would like to propose some suggestions for designers to stay motivated. First of all, let’s work in creative partnership with A.I. It’s not that we can leave everything on its shoulders. Instead, we need to work together with A.I. to create new ideas so we can feel the excitement as well as responsibility of being a designer. In addition, it’s important to establish a cycle of learning and practice to keep pace with the evolution of technology. Through acquisition of new skills for challenging new projects, we can grow as professionals and feel the effects of our own evolution, which eventually helps to keep us motivated.

It’s also beneficial to take part in design communities. By interacting with your fellow designers and sharing ideas with them, you can obtain fresh perspectives, which leads to adding new depth to your design through cooperation and competition among designers.

Finally, designers are required to stay goal-oriented yet remain flexible when they positively take on unknown challenges. The future of product design entails unexpected changes. The key to maintaining motivation lies in designers’ positive and flexible attitudes in responding to new challenges.

Munehisa Honda

Digital Experience Design Dept.

Design Directer