Industrial products are made from many parts.Their forms and materials vary depending on their uses and composition as well as their purposes and costs. Their surface textures can be different even when the same paint is applied.

If you take a careful look at an engine, you can find various expressions in its entire body.That said, it has only one purpose. All the parts of it are prepared to serve this purpose.

People of different professions, such as designers, planners, engineers, experimenters, sales reps and account managers, get together.They are the people with different ways of thinking, different experiences and different backgrounds.I think it’s amazing that these different people work for one purpose.

I love motorcycles because they have complicated structures with various parts that can be seen from the outside. Whenever I look at each of their forms and texture, I use my imagination to figure out their functions that generate driving forces. That makes me feel excited.

Do you feel excited about something? 

Takeshi Iimura

Design Strategy Dept.

Operating Officer