
TOCLAS branding plan
Toclas Corporation
Yamaha Livingtech Corporation changed its name to Toclas Corporation on October 1, 2013. GK was involved in the rebranding process, from conducting a brand survey, naming, the development of visual elements including the logo mark, and partially in the logo in order to visualize the “quality and intention” of Toclas products to enrich people’s daily life, and to convey the company’s philosophy “to live to support customers’ daily life.”
→GK Industrial Design website
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