Nippon Lever K.K. is developing many brands in a single category. The focus of marketing was to have sustainable differentiation of the products, and to strengthen its market position of product characteristics in damaged hair treatment category.
Points of the new design were to make design change effectively in utilizing existing assets. Their bottles were shaped in distinctive wave lines reminding of healthy, beautiful and rich hair. By changing the eye catcher pattern to a simple point mark and making the Brand Logo to a signature, quality atmosphere was produced. The products made goods of psychological daily life scene. (Gra)
　
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