Principles

GKデザイングループの理念

• Comprehensiveness for People

  Under the thoughts that people’s life is essentially many kinds of consolidated activities therefore consolidated approach is required for design; GK will seek for the real nature of any subject, and contribute to build better life and societies.

• Organized Creative Power

  Our members recognize the individuality and capability each other and always try to improve them. Also proposing a creative solution by flexibly organizing a team with coordinated way of views and ideas.

• Philosophy of Dougu

  GK will structure the better relations between people and so-called Dougu. Therefore, GK will set a design object as a thing should connote its best way to be used. Namely, we define Dougu as the embodiment and entrusted existence of human mind. “Dou” means the way and “Gu” means the preparedness. So that through the thoughts of “Dougu”, we as well will seek the right way to that direction people should take.

• System of Revolving Three Propeller Blades “Movement, Business, and Research”.

  “Movement” : Advocating the role of design to the public at large.
  “Business” : Implementing the concept of the movement in design work.
  “Research” : Objectifying one’s work quality.
  
  GK Design Group has its mottos of practice, since the establishment, called as “Movement, Business, and Research”. We take the state that the three practice working in proper coordination for the beautifully revolving propellers, and call it as the “Creative System of Revolving Three Propellers”. When all members’ practice as being reminded the meaning of the mottos and keep it revolving, the practice makes the further striving force of GK Design Group.
  
  

• “Value Creating Industry” to Bear a New Values.

  “Social Value” : Rresolving social issues.
  “Cultural Value” : Creating living scenes, experiences and moving sensations.
  “Economic Value” : Contributing to business.
  
  Today, design’s role is not only materializing the function. We have been asked if we could create “new values” that could open new future. In the midst of diverse and complicated design activities these days, it is our mission to create “new values”.
  In the change of times we will continue our activities further as a value-creating Industry to bear new values; in the aspects of Social Values, Cultural Values, Economic Values.