Total design for the Bus Rapid Transit (BRT) which is being introduced by the Niigata city government to connect the city center and suburbs of Niigata city by re-organizing the existing bus routes. GK Sekkei, GK Industrial Design, and GK Graphics were assigned to design connecting trains, terminal stations to connect suburban routes and BRT routes, BRT stations, symbol color and logo. From the attractive setting sun of Niigata, vermilion was chosen as a key color to give the sense of unity to all elements. Our basic design policy was to express clarity, comfort, locality, and innovativeness.
　
→GK Sekkei website