Lumada Innovation Hub Tokyo was established by Hitachi, Ltd. and started as a collaboration site that brings diversified human and financial resources and places together to create innovation through digital transformation (DX). The creative activities which are induced everywhere within the facility can be compared to the “Scenes in and around the Capital,” a 700-year-old art piece that depicts the origination and development of city culture in Kyoto; therefore, we took the Suyari-gasumi or hazes in the shape of clouds drawn horizontally, a technique used in Yamatoe painting to connect different contexts into one, as a motif in planning the space and VI centering on signages.
GK took charge of design and art direction for everything from the spatial structure using the lighting and coloring of the facility, GUI on displays, and staff uniforms. By employing Suyari-gasumi in different forms all over the place, we created a coherent atmosphere that loosely ties in the customers and Hitachi in their collaboration.

→GK Graphics website