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YAMAHA WaverRunner SuperJet

Yamaha Motor Co., Ltd.

SuperJet, a stand-up-type personal watercraft (PWC), which has been popular since its release in the early years of PWC was completely redesigned for the first time in 30 years. Based on the concept of “Elemental x Fine Muscle,” its style aims at delivering three different qualities: “Fighter,” which represents the power to overcome in racing scenes or against raging waves; “Rapid Speed,” which gives the perfect control over lean-in turns; and “Lightweight,” which highlights vitality. It has been well received in global market since its release.

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Credit

BOAT OF THE YEAR JAPAN 2021  PWC Category Awards
Red Dot Design Award 2022(Product Design)

Designing for Essential Values