Product identity design for SUGINO MACHINE LTD.
SUGINO MACHINE LTD.
As Sugino Machine celebrated their 80th anniversary in 2016, they restructured the product identity (PI) to further strengthen their brand. While Sugino Machine handles wide variety of products, each with its unique technology and idea, the keyword “exquisite” was set out at the top of new PI concept to be applied and derived for all products. The design also aimed to consider the suitable work flow based on user behaviors in daily work routines. The project proceeded with thorough discussions between designers and engineers to deliver a machinery easier to use by adopting the PI.
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Tag
Credit
upper: ABRASIVE JET CUTTER “NC-5AX”
lower: The Precision Parts Machining-Deburring-Washing Machine Line
The Japan Brand (Nippon Brand) Prize in the 47th Machine Design Award
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