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Heel Lancet Newborn / Preemie

Asahi Polyslider Co., Ltd.

  • GK Industrial Design Inc.

A disposable blood collection device used for blood tests on newborns mainly in the United States. In the design process, we imagined a mother taking care of her baby and assumed what she would think.  The soft silhouette with an arc motif, combined with the coloring that clearly indicates how to use the device, creates a gentle image that is also iconic and memorable.
left (pink): For preemie / right (blue): For Newborn