This co-creation lab was established in Ota Ward, known as a city of Monozukuri, in Tokyo for customers and employees to deliver innovation.  The space was developed based on the concept of “Switch²” (Switch Squared), which means to “Switch Space” for different purposes and to “Switch Thoughts” for different themes.  Therefore, the showroom and laboratory functions can be switched with the sliding panels for free use of sections.  The interior design expresses warmth and friendliness using the corporate colors in a striking way.