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QuaPro-B

SUMITOMO NACCO FORKLIFT CO., LTD.

  • GK Design Soken Hiroshima Inc.

This 2023 Good Design Award winner is a small battery forklift truck with a distinctively shaped battery cover with a large cutout to emphasize the evolution of the ease of getting in and out of the vehicle.   The “Lift up as ONE” message, derived from the ongoing corporate branding, was abstracted as a trapezoidal pattern, and applied to the vehicle body.
 

After a lot of trial and error in refining the design with the engineers, a small but dynamic look has been achieved.