We carried out the signature plans and logo designs for China’s primary state-run developer in large-scale area development.  It has a uniquely complex space structure: urban parks, high-rise office buildings, commercial facilities, and restored historical architectures coexisting in the area, with most of the newly developed commercial area existing underground.  As for the signage plan, while keeping the visual environmental continuity within site, we pursued the brand value in the area by incorporating the features of Shanghai’s history and culture as motifs.