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Total Design of Sportsland SUGO

SUGO Co., Ltd.

  • GK Kyoto Inc.

GK Kyoto worked on the general design required to improve and repair a circuit facility with FIA certified international racing course.  We produced an overall redesign in the VI plan, such as logotype, coherent signage design within and without the facility, and landscape design, including the facility coloring through the Total Design.  With the concept keywords “Traditional, Functional, and Stylish,” we strived to realize a beautiful circuit that harmonizes with the picturesque view of Zao Mountain Range.
The gate signs serve as an interface between usual and unusual.  We selected vibrant white as the base color for the guide signs to the facility and black for signs inside the park to make information stand out.  We used the black and white bicolor for the building itself and green, the corporate color of SUGO, as an accent color to give coherence.