GK Design Soken Hiroshima has contributed to creating product identity for both engine-driven and battery-driven machineries and deploying individual products for YAMABIKO Corporation.  Although the ECHO product line consists of electrically powered machines for casual users, their shapes were inherited from the engine-powered or professional grade ones as they reflect expertise and reliability as well as the special features which YAMABIKO has nurtured over the years.  Since ECHO aims at expanding the brand’s customer base, we made sure that the design feels innovative yet consistent as a brand.