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“SHIZUOKA BlueRevs” Branding Design

SHIZUOKA BlueRevs Co., Ltd.

  • GK Kyoto Inc.

GK Kyoto conducted, under the supervision of the Creative Center, Yamaha Motor Co., Ltd., branding for Shizuoka BlueRevs which joined the Japan Rugby League One which opened in January 2022.  Working with team staff members, we went through careful examination on CI/VI, and created the emblem, team logo, mascots and so on. In the emblem, elements used for predecessor Yamaha Motor Jubilo and host area Shizuoka to express continued advancement from the past to the future.  The red Five Hearts symbolizes Yamaha rugby philosophy.