We designed the label used for “Sukoyaka Sesame Oil,” a Food for Specified Health Uses (FOSHU) developed by Kadoya Sesame Mills, which has been producing sesame oil for more than 160 years.  In designing the label, we respected the product image of Kadoya, which has a long history and enjoys a high market share.  We changed the color of the label from traditional yellow to gold to encapsulate the luxurious feel of the high price range product and the new functionality it offers as FOSHU.