The Visual Identity planning was for the Cosmo Oil which was the merger of the Maruzen Oil and the Daikyo Oil. Responding to times by positively and visually appealing a new brand, the planning aimed to promote business image and to respond to atmosphere of times.
The mark called “Cosmo Oval” expresses the image of the Galaxy, future, cooperation, lively motion. The color scheme called “Cosmo Prism” expresses brightness, freshness, originality with the theme of three primary optical colors. The design developed on the service station, sign pole, tank lorry alike impressed people with good sophistication when it was introduced. (Gra)
　
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