
YAMAHA WaverRunner SuperJet
Yamaha Motor Co., Ltd.
SuperJet, a stand-up-type personal watercraft (PWC), which has been popular since its release in the early years of PWC was completely redesigned for the first time in 30 years. Based on the concept of “Elemental x Fine Muscle,” its style aims at delivering three different qualities: “Fighter,” which represents the power to overcome in racing scenes or against raging waves; “Rapid Speed,” which gives the perfect control over lean-in turns; and “Lightweight,” which highlights vitality. It has been well received in global market since its release.
Tag

Credit
BOAT OF THE YEAR JAPAN 2021 PWC Category Awards
Red Dot Design Award 2022(Product Design)
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Product Design
Designing for Authentic Ideas,
Aesthetic Forms and Empathic Relations -
Mobility Design
From the Joy of Moving to
Local Community Identity -
Environment Design
Enriched Relations among a City,
People and a Community -
Communication Design
Designing Connections between
People and Information -
Design Strategy
Innovation Begins with People
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Design Engineering
Giving Shape to Non-Existent Things:
Creative Engineering