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“Café no Bar”
regular coffee canister

THE SEIBU DEPARTMENT STORES, LTD. / Mitsubishi Corporation

The regular coffee of quality beans exclusively imported from a Japanese-Brazilian plantation in Brazil. Featuring the significance of design that spoke for itself, in a canister shape, of quality brought to Japan that carried genuine taste in a air tight container. The lid with a cramp fixture and a spoon are exclusive made and they suggest the pleasure of the manner for brewing coffee. The design was consistently applied ranging from the regular, instant, selling beans, iced coffee, canned beverage, and to sales spots, and the brand were established in the market in short period. The package design made business strategic resource that appealed a new existence by re-structuring an expression style. (Gra)
 
→GK Graphics website

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Credit

1989 JPDA Award Special Award (Japan Package Design Association)

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Designing for Essential Values