Image improvement plan for Japan Racing Association
Japan Racing Association / Hakuhodo Inc.
Horse racing is a game and sport that is defined by its refined, intellectual qualities. By adopting the approach used in England, the proud originator of the tradition, GK created this refreshing and endearing image to bring a sense of brightness and sophistication to the Japanese racing world.
→GK Graphics website 1
→GK Graphics website 2
Tag
Credit
Cooperation: Hakuhodo Inc.
Related Works
-
Product Design
Designing for Authentic Ideas,
Aesthetic Forms and Empathic Relations -
Mobility Design
From the Joy of Moving to
Local Community Identity -
Environment Design
Enriched Relations among a City,
People and a Community -
Communication Design
Designing Connections between
People and Information -
Design Strategy
Innovation Begins with People
-
Design Engineering
Giving Shape to Non-Existent Things:
Creative Engineering