BUFFERIN, the renowned brand of pain/fever reliever, its package graphics for more than last thirty years, and re-assessment of the design was made along with the improvement of the tablets. The design is a try for decant response to today’s trend while placing importance on reputable and trust image being built to date.
After carefully examining the brand’s visual property used for many years, the layout of the logotype both in English and Japanese were changed into clear graphical expression, and the color scheme was also revised.
While updated expression was added, transition to a new design, not disturbing the familiar image at all, was implemented. Pictures here are of the introduced new design. (Gra)
　
→GK Graphics website