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“STI VR-Z”
rubber injection molding machine

SANYU Industries, Ltd.

STI-VR SERIES is the rubber injection molding machine implemented as ” the topmost level one in the category as to be the next generation product.” As aiming at creating the innovative interface in considering existing customers, accomplished to set the brand identity of the product by improving usability and reliability of the operation parts and the integration of the form and the function.
Further, now working on stressing the identity as Japan brand proud of high performance and quality by expressing the message through the brand logo design of made in Japan and the cherry pink body color as a message.

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Credit

2010 Good Design Award of Small and Medium Enterprise (Japan Institute of Design Promotion)

Related Works

Designing for Essential Values