The Consolidation Project of Signage for Oyama
Isehara City and ODAKYU Agency Inc.
This is a project to unify the designs of the 22 existing guide signs and newly added guide signs around Mt. Oyama, a well-known mountain in Kanagawa prefecture, from the nearest train station to the mountain top. GK Graphics designed a vertical arrow-type signboard on which information was to be given vertically following the Japanese writing style, in place of conventional faux wood signboards. Mt. Oyama prospered as the center of Sangaku-shinko, a faith originally worshipping nature that developed as the syncretism of Shinto and Buddhism, GK designed signs that emanate the solemn and serene feelings that people bear toward Mt. Fuji and Ise Jingu Shrine. They are now installed at important spots along the route considering the landscape of the quasi-national park.
→GK Graphics website
(JA) グッドデザイン賞 2016
Designing for Authentic Ideas,
Aesthetic Forms and Empathic Relations
From the Joy of Moving to
Local Community Identity
Enriched Relations among a City,
People and a Community
Designing Connections between
People and Information
Innovation Begins with People
Giving Shape to Non-Existent Things: