GK Design Group is a comprehensive design group having the full range of realms. loader

Signage Project for Marunouchi Hotel


We managed a signage renewal project for Marunouchi Hotel, one of the most prestigious hotels established in 1924. In reviewing the signage plan, we reconstituted the hotel’s heritage asset with the hotel manager and staff in an effort to develop the concept of “Japanese hospitality through shared appreciation of seasonal changes.” Based on the Japanese culture of offering hospitality to guests by utilizing seasonal changes, the hotel staff welcome their guests using signage with seasonal artworks, which can be replaced manually, to set up a mechanism where the staff can regularly make a fresh start, and interior arrangements are refreshed.
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The 52nd SDA Award Silver Prize

Designing for Essential Values