{"id":1852,"date":"2023-10-09T12:00:10","date_gmt":"2023-10-09T03:00:10","guid":{"rendered":"https:\/\/www.gk-design.co.jp\/dy_en\/?p=1852"},"modified":"2023-10-01T10:41:53","modified_gmt":"2023-10-01T01:41:53","slug":"brand-affection-grows-from-our-favorite-products","status":"publish","type":"post","link":"https:\/\/www.gk-design.co.jp\/dy_en\/1852\/","title":{"rendered":"Brand affection grows from our favorite products"},"content":{"rendered":"<p>I have been an owner of 1993 BMW K1100RS for 25 years. I would like to use this column to talk about our sense of attachment using this model as a sample.<\/p>\n<p>A psychological analysis demonstrates that the love of things has three different aspects: functional, emotional, and self-expressional. In my case, the self-expressional aspect accounts for the largest part of my affection for things. In fact, this K-model impresses me with its unique design. It is driven by an inline flat-four engine with a shaft drive, the one and only structure in the world. Its body comes with a highly original design as it is constructed with this special engine at its center. The vehicle\u2019s coloring design is also my favorite.<\/p>\n<p>BMW\u2019s design policy features a low-center-of-gravity and maintenance-free structure. Its K-series models, which were born in the early 1980s, aimed to compete against a then dominant trend of high revving-power engines (water cooling and multicylinder) mostly employed by Japanese makers. In doing so, BMW dared not to choose a chain-driven parallel four-cylinder engine used by many makers back then. Such a spirit of independence inspires a feeling of admiration. In general, when I feel the love of things, I find myself attracted by their willingness to avoid being involved in a sweeping trend while making steady progress. We should never forget the fact that products developed with a firm base of thinking and design can turn their lack of convenience into their appeal.<\/p>\n<p>Atsushi Egashira<\/p>\n<p>CMFG Design Dept.<\/p>\n<p>Senior Director<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-1853\" src=\"https:\/\/www.gk-design.co.jp\/dy_en\/wp\/wp-content\/uploads\/2023\/10\/230901-976x740.jpg\" alt=\"\" width=\"976\" height=\"740\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been an owner of 1993 BMW K1100RS for 25 ye\u2026<\/p>\n","protected":false},"author":3,"featured_media":1855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts\/1852"}],"collection":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/comments?post=1852"}],"version-history":[{"count":2,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts\/1852\/revisions"}],"predecessor-version":[{"id":1856,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts\/1852\/revisions\/1856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/media\/1855"}],"wp:attachment":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/categories?post=1852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/tags?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}