{"id":1819,"date":"2023-08-30T00:00:46","date_gmt":"2023-08-29T15:00:46","guid":{"rendered":"https:\/\/www.gk-design.co.jp\/dy_en\/?p=1819"},"modified":"2023-08-29T23:03:21","modified_gmt":"2023-08-29T14:03:21","slug":"bits-of-knowledge-on-letters-and-logos","status":"publish","type":"post","link":"https:\/\/www.gk-design.co.jp\/dy_en\/1819\/","title":{"rendered":"Bits of knowledge on letters and logos"},"content":{"rendered":"

\"\"What comes to mind when you look at this thumbnail? I guess you associate it with the fashion brand Miu Miu.<\/p>\n

To tell the truth, this image, which simply consists of Thai characters, can be pronounced as \u201cg\u0101beg\u0101be.\u201d In fact, Thai people say they naturally pronounce it as \u201cg\u0101beg\u0101be.\u201d<\/p>\n

This logo design of Miu Miu (miu miu) has three specific features that makes it look like a Thai word. First, it all consists of lowercase alphabetic characters. Secondly, the Thai language has simplified character system. And thirdly, the letter \u201cm\u201d in this logo is designed with a slit. Because of this slit, \u201cm\u201d appears to be a combination of \u201cn\u201d and a mirror image of \u201cr,\u201d which allows Thai language speakers to pronounce this letter as \u201cg\u0101.\u201d<\/p>\n

When we design a logo, we usually pay careful attention to using characters that are hard to make out. The story behind this Miu Miu logo reminds me of the importance of having multiple viewpoints as a designer.<\/p>\n

By the way, isn\u2019t it interesting to find how designing a logo unintentionally spawned a new way of pronouncing it? This logo design, with the aid of its character shapes and insertion of a slit, started to relate a quite different story on its own in Thailand without attributing any concrete meanings at all.<\/p>\n

This is a piece of trivia that makes me wonder if there are more examples of interesting designs that can produce unintended results.\u00a0<\/p>\n

Norio Katahira<\/p>\n

CMFG Design Dept.<\/p>\n

Unit Leader<\/p>\n","protected":false},"excerpt":{"rendered":"

What comes to mind when you look at this thumbnail\u2026<\/p>\n","protected":false},"author":3,"featured_media":1822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts\/1819"}],"collection":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/comments?post=1819"}],"version-history":[{"count":3,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts\/1819\/revisions"}],"predecessor-version":[{"id":1824,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/posts\/1819\/revisions\/1824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/media\/1822"}],"wp:attachment":[{"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/media?parent=1819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/categories?post=1819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gk-design.co.jp\/dy_en\/wp-json\/wp\/v2\/tags?post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}