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“Expo 2005 Aichi Japan”
sign, street furniture and service facilities

Japan Association for the 2005 World Exposition

The signage and the street furniture design for Expo 2005 Aichi Japan with the theme “Nature’s Wisdom” required quality context for “environment,” “temporariness” and “dramatization.” We developed the system with the parts accessible for maintenance and relocation, re-use, recyclable by disassembling. With the concept of 3R (Reduce, Reuse, Recycle), the system is to correspond to the widely diversified environment of the installation by straining the load on global environment to the minimum level.
To dramatize the argument, tried to express the unified relation between cultural identity and Satoyama like surrounding environment. The expression was made possible by using biodegradable membrane for the banner and using the Japan-taste color as the host country. (Sekkei)
 
→GK Sekkei website
→GK Graphics website

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Credit

2013 CSCF The Best Sign Design Awrd (China (Shenzhen) Sign Cultural Festival)
2005 SDA Award SDA Associate Award (Japan Sign Design Association)

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