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KIRIN ICE BEER

Kirin Brewery Co., Ltd.

We engaged in the development of a beer, tastes clear and crisp, one freezing process added in which uninvited tastes were removed. The objective of this design was to express quality, cool and crystal feeling derived from an additional process.
A quality feeling design was achieved by crystal expression of silver textured polyhedral can with typographical design layout flush to the left. Also the polyhedral can could maintain its durability with lesser aluminum volume in responding to environmental issues. (Gra)
 
→GK Graphics website

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Credit

1994 Japan Packaging Contest Package Design Award (Japan Packaging Institute)
1994 World Star '94 Contest World Star Award (WPO:UK)

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Designing for Essential Values