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“La Cantine”
canned mackerel fillets

Dentsu Inc./Maruha Nichiro Corporation

Package design for new brand canned food products developed to fit new mealtime scenes that have taken a firm hold among young housewives. To reflect the product concept of “casual French cuisine at home,” the package was designed in the image of western ceramic dishes to look atractive in a kitchen and on the table, sweeping away the conventional canned food image. Their expressions may well serve as impressive interior decorations and gifts.
 
→GK Graphics website

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Credit

2015 SILVER PENTAWARD – FOOD – (Pentawards)
2014 Japan Package Design Awards 2015 Golden Award (Japan Package Design Association)

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Designing for Essential Values