Motorcycle (concept model) “MORPHO”
Yamaha Motor Co., Ltd.
Through its design, which recalls a morpho butterfly, the machine expresses the transformation of a beautiful natural organism. Based on the concept of “personalization,” the design was the result of ergonomic analysis and research to equip the motorcycle with a function that better fit individual users.
Photo by Terutaka Hoashi
Designing for Authentic Ideas,
Aesthetic Forms and Empathic Relations
From the Joy of Moving to
Local Community Identity
Enriched Relations among a City,
People and a Community
Designing Connections between
People and Information
Innovation Begins with People
Giving Shape to Non-Existent Things: