President Tanaka Attended BraunPrize 2009
as a Juror
Report on BraunPrize 2009
On September 16, 2009, by the jury of International Design Award, BraunPrize 2009, , organized by Braun GmbH, the winner of the Grand Prix project was announced. Mr. Kazuo Tanaka, President of GK Design Group, attended as a juror.
The entries of the competition were reviewed by five jurors, including President Tanaka, phased in three sessions during the reviewing from March to September. Of total 1,074 entries from 54 nations, out of 22 finalists, 3 excellent awards and Grand Prix for “Clam OLED Lamp, the work of Ms. Johanna Schoemaker of Bergishen University were announced.
The Objective of Braun Prize
BraunPrize is a design competition to which younger industrial designers, who are presently attending a school or within 2 years after graduation, can enter. The competition was organized in 1968: to support younger designers world wide, to recognize the effort of a design school and to deepen social understanding on factors and criteria for producing quality products. Also BraunPrize has been playing a role to promote their creativity for society by introducing young designers to industries and a potential client.
President Tanaka’s Comment
I was so amazed by the level of entries to Braun Prize 2009, and I could felt the big “power” of design through the experience of a juror of Braun Prize 2009.
Those awarded works of BraunPrize would awake our emotions in many outcomes such as identifying issues through excellent insight, an objective and scientific research, a form giving development embodying a new technology with a unique view and a finely polished result. This is what I call power of design that provides humans and the earth with happiness. (excerpt from the comment for BraunPrize 2009)