Lecture given by Professor Dr. Peter Zec
Professor Dr. Peter Zec is the initiator and CEO of the red dot design award as well as the president of Design Zentrum Nordrhein Westfalen, a German promotional organisaztion for design. The organization, represented by Prof. Zec, has been active in promoting design internationally by operating an award system named “red dot design award.” He has been also working as a design consultant for many internationally noted companies. As he happened to visit Japan, GK took it as a privileged opportunity to have his lecture held at the seminar room "P-Room." Our chairman Mr. Ekuan has been long time close friend with him. At the lecture, Prof. Zec introduced the activities of Design Zentrum Nordrhein Westfalen by quoting his new writing "Design Value - A strategy for business success". He introduced a formula of assessing value of designing for business activities that the organization thought out. He had shown some actual examples that a good design provided business with a success and stable business conditions rather than price competition or superfluous technological change. He pointed out the importance of clear and concrete explanation of the value of design to let business comprehend reliability and necessity of design.
Professor Peter Zec's brief profile:
Born in 1956. He studied Media Science, Psychology and Art Science. Appointed in 1991 to the president of Design Zentrum Nordrhein Westfalen, an internationally noted organization promoting design, and he had succeeded in giving the organization a new direction. Since 2001, he has developed the internationally acclaimed "red dot design award". Also had served as the president of International Council of Societies of Industrial Design (Icsid) 2005~2007, followed by the president of International Design Alliance (IDA) 2006~2007. In 2006, he was selected out of the "20 creative and world’s top notch thinkers changing the policies of their companies and creating completely new markets".